Global Dark Analytics Market

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  • Published date: May 7, 2019
    • Pune, Pune, Maharashtra, India
    • Pune, Pune, Maharashtra, India

Global Dark Analytics Market was valued US$ 218.4 Mn in 2017 and is estimated to reach US$ 934.4 Mn by 2026 at a CAGR of 25.23% in the forecasting period. The dark analytics market is segmented by component, organization size, data type, deployment mode, business functions, industry vertical, and region. In terms of component, the dark analytics market is segmented into solution and services. Furthermore, factors such as gaining insights from and making the most of every data point, efficiency in terms of time, money and resources in processing unstructured data, and aid to minimise the accumulation of dark data by transforming it into valuable real-time information are also some key factors resulting in the growth of dark analytics market. However, security concerns and risks associated with data, and data storage costs are some factors restraining the growth of dark analytics market. In terms of business application, marketing segment is estimated to account for the largest market share in 2018. Marketing is one of the integrated business applications of any organization. Dark analytics allows enterprises to use collected information to design tailor-made alternatives for consumers, based on their previous buying behavior. Changing enterprises focus from customer acquisition to customer experience is anticipated to lead to the growth of the dark analytics market for the marketing business application. Based on vertical, the retail segment of the dark analytics market is expected to grow at the highest CAGR from 2018-2026. In the growing digital era, customer behavior has transformed dramatically, presents new opportunities for engaging with their customers. Dark analytics solutions are gradually being applied at every stage of the retail process which includes predicting trends in popular products, predicting demand and supply analysis, and classifying customer segmentation. Based on the deployment mode, the on-premises segment of the dark analytics market is expected to grow at a higher rate during the current forecast period as compared to the cloud segment. Rising security concerns along increasing regulations in the BFSI sector have been a major factor contributing to the growth of the on-premises deployment of dark analytics market. By geography, North America remains a major market holder for the global dark analytics market. The gradual growth of various dark analytics start-ups is providing services to numerous industry verticals that are boosting the overall growth and implementation of the market. In addition to this, leading analytics and cloud service providers are also present in this region further propelling the market demand for data analytics in North America. The key players of dark analytics market include Microsoft Corporation, IBM Corporation, Deloitte, EMC Corporation, SAP SE, Teradata, Hewlett-Packard, VMware, Inc., Apple Inc., Amazon Inc., SynerScope, Komprise, Quantta Analytics, and Zoomdata. For more information visit @ This Report Is Submitted By @ Customization of the report: Maximize Market Research provides free personalized of reports as per your demand. This report can be personalized to meet your requirements. Get in touch with us and our sales team will guarantee provide you to get a report that suits your necessities.   About Maximize Market Research: Maximize Market Research provides B2B and B2C research on 20,000 high growth emerging opportunities & technologies as well as threats to the companies across the Healthcare, Pharmaceuticals, Electronics & Communications, Internet of Things, Food and Beverages, Aerospace and Defense and other manufacturing sectors.   Contact info: Name: Lumawant Godage Organization: MAXIMIZE MARKET RESEARCH PVT. LTD. Email: Address:Omkar Heights, Sinhagad Road, Manik Baug, Vadgaon Bk,Pune, Maharashtra 411051, India. Contact: +919607195908

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